Finding reliable wholesale makeup suppliers in the US is essential for beauty stores, e-commerce sellers, and salon owners. Whether you are looking for brand-name cosmetics, bulk makeup products, or private-label solutions, choosing the right supplier affects pricing, profit margin, and product quality.
In this guide, we reveal the Top 10 Wholesale Makeup Suppliers in the US, with detailed analysis for each company.
We also introduce LACACO, a trusted wholesale distributor offering competitive pricing and fast shipping worldwide.
1. Lacaco
Website: lacacorp.com
LACACO is one of the fastest-growing beauty wholesalers in the US, offering thousands of SKUs across makeup, skincare, haircare, and wellness.
They specialize in supplying authentic, US-sourced beauty products from brands like Maybelline, L’Oréal, NYX, CoverGirl, Milani, e.l.f., Wet N Wild, and more.
Why Lacaco Stands Out
✔ Wide product range: Makeup, skincare, body wash, haircare, fragrances, wellness & more
✔ Competitive wholesale pricing for small & large B2B buyers
✔ Fast processing & international shipping
✔ Stable stock levels to support retailers
Best for: Beauty stores, online sellers, wholesalers, and export companies looking for bulk US cosmetics.
2. Bulk Apothecary
Bulk Apothecary is a known name in the private-label beauty market.
They offer ingredients and finished makeup products for businesses wanting to develop cosmetic lines.
Strengths & Benefits
✔ Strong in DIY + private label makeup and skincare
✔ Lower prices for bulk orders
✔ Not ideal for brand-name makeup—focuses more on custom formulas
Best for: Businesses wanting to create their own makeup brand.
3. Lady Burd Exclusive Cosmetics
Lady Burd is a private-label makeup manufacturer based in New York.
Strengths & Benefits
✔ Offers luxury-looking formulas and customizable packaging
✔ Strict quality control and US-based manufacturing
✔ Higher cost compared to standard wholesalers
Best for: Spas, salons, and beauty entrepreneurs building premium private-label makeup lines.
4. Cosmetic Solutions
Cosmetic Solutions focuses on skincare but also offers color cosmetics through private-label manufacturing.
Strengths & Benefits
✔ Dermatologist-grade lab production
✔ Excellent for brands wanting clean beauty or natural makeup
✔ MOQs can be high for small businesses
Best for: New brands seeking scientific formulations and custom cosmetic development.
5. Wholesale Makeup
Wholesale Makeup has been a long-established supplier offering mixed lots and bulk cosmetics.
Strengths & Benefits
✔ Large inventory of drugstore products
✔ Often sells assorted lots, which helps sellers test multiple SKUs
✔ Product consistency may vary because many items are liquidation stock
Best for: Resellers looking for lower-cost bulk lots.
6. KCP Wholesale
KCP is a US-based supplier offering makeup, personal care, and household products.
Strengths & Benefits
✔ Strong SKU count for major drugstore makeup brands
✔ Good pricing for medium to large wholesalers
✔ Requires account approval and business documentation
Best for: Established wholesalers and chain stores.
7. Cosmetics Fairy (US Division)
Although originally UK-based, they operate in the US market with branded cosmetics.
Strengths & Benefits
✔ Known for clearance cosmetics and discount pricing
✔ Great for bargain beauty businesses
✔ Inventory changes frequently; not ideal for long-term SKU availability
Best for: Discount stores, dollar shops, and high-volume resellers.
8. Via Trading
Via Trading specializes in liquidation, including cosmetics.
Strengths & Benefits
✔ Extremely low prices for bulk pallets
✔ Good for sellers who want high profit margins
✔ Condition may vary (customer returns, shelf pulls)
Best for: Experienced sellers who understand liquidation grading.
9. Wholesale 55
Also known as Wholesale55, this supplier focuses on branded makeup and skincare.
Strengths & Benefits
✔ Sells authentic brands like L’Oréal, NYX, and Maybelline
✔ Good pricing for medium-large orders
✔ Some lots require minimum order quantities
Best for: Online sellers and boutique stores needing brand-name products.
10. JPI Trading
A US distributor specializing in cosmetics, personal care, and household goods.
Strengths & Benefits
✔ Wide product categories
✔ Good reliability for stock rotation
✔ May require larger order quantities depending on brand
Best for: Retailers and wholesalers buying in volume.Choosing the right US wholesale makeup supplier depends on your business model—whether you want branded products, private-label options, or liquidation stock.
Among these, LACACO stands out for its competitive pricing, international shipping, and wide assortment of authentic US cosmetics.
With strong inventory stability and global fulfillment, LACACO is a trusted partner for beauty stores, wholesalers, and online sellers.