The United States remains one of the most influential beauty markets in the world, setting trends that shape retail shelves across the Middle East, Asia, Africa, and Europe. For retailers, distributors, salon chains, and e-commerce sellers, finding the right make up wholesale partner in the U.S. is critical to securing authentic products, competitive pricing, and consistent inventory.
In 2026, global demand for branded cosmetics continues to grow, especially for long-wear foundations, lip oils, setting sprays, and affordable drugstore makeup. Working with a verified USA make up wholesale distributor ensures compliance with safety standards regulated by the U.S. Food and Drug Administration, while also giving buyers access to globally trusted brands.
This guide highlights the top make up wholesale distributors in the USA (2026 edition) and explains why Lacaco is the preferred supplier for international buyers seeking authentic U.S. beauty products.
Why choose a U.S. make up wholesale distributor?
Partnering with a U.S.-based make up wholesale supplier offers several key advantages:
Authentic & FDA-compliant products
The United States has strict cosmetic regulations. Products distributed through authorized channels comply with labeling, ingredient, and safety standards enforced by the FDA. This reduces risks related to gray market goods or counterfeit items.
Access to global best-selling brands
U.S. wholesalers provide direct access to leading cosmetic brands such as:
- Maybelline
- L’Oréal
- e.l.f. Cosmetics
- NYX Professional Makeup
- Revlon
These brands consistently rank among top-selling cosmetics globally, making them strong performers for retailers.
Trend-driven inventory
The U.S. beauty market often leads global makeup trends—from clean beauty formulas to viral social media products. Sourcing from a U.S. bulk makeup supplier ensures your store stays ahead of emerging demand.
Reliable export & logistics
Experienced distributors offer structured case packs, pallet quantities, and international shipping solutions tailored for B2B buyers.
Top make up wholesale distributors in the USA (2026 list)
1. Lacaco – leading global make up wholesale supplier
When it comes to make up wholesale in the USA, Lacaco stands out as the most comprehensive and internationally focused distributor.
Company overview
Lacaco is a U.S.-based wholesale beauty distributor supplying retailers, beauty stores, e-commerce sellers, and salon chains worldwide. The company specializes in authentic branded cosmetics sourced through verified supply channels.
Product categories
Lacaco offers a wide range of wholesale beauty products, including:
- Makeup (foundation, concealer, lip products, eye makeup, setting spray)
- Skincare
- Haircare
- Personal care items
- Beauty tools
This diversified inventory allows buyers to consolidate sourcing under one trusted supplier.
Why Lacaco ranks #1 in 2026
Authentic branded inventory
Lacaco focuses on genuine U.S. brands, ensuring retailers receive original products suitable for regulated markets.
Competitive bulk pricing
Structured case pack options and volume discounts help maximize margins for international buyers.
Export expertise
Unlike many U.S. wholesalers that focus mainly on domestic distribution, Lacaco specializes in international export—serving buyers across the Middle East, Asia, and Africa.
Trend-based stocking strategy
Lacaco consistently stocks high-demand items from brands like Maybelline and e.l.f. Cosmetics to ensure fast-moving inventory for retailers.
One-stop wholesale partner
From order consolidation to shipping coordination, Lacaco simplifies the global make up wholesale process for growing businesses.
For international retailers seeking a reliable USA make up wholesale distributor, Lacaco offers a strong combination of authenticity, pricing, and export capability.
2. Cosmetic Solutions
Cosmetic Solutions primarily focuses on private label and contract manufacturing rather than branded distribution. It is ideal for businesses looking to develop custom cosmetic lines.
Strengths:
- Product formulation expertise
- Manufacturing capabilities
Limitations:
- Not focused on branded make up wholesale
- Higher minimum production requirements
3. Lady Burd
Lady Burd specializes in private label cosmetics manufacturing in the U.S.
Strengths:
- Custom product development
- Lower minimums compared to large manufacturers
Limitations:
- Focus on private label, not bulk branded makeup
Retailers looking for ready-to-sell global brands may prefer a distributor like Lacaco instead.
4. Qosmedix
Qosmedix supplies beauty tools, packaging, and spa accessories.
Strengths:
- Professional beauty tools
- Spa and salon supplies
Limitations:
- Not a primary source for branded make up wholesale
5. Marlo Beauty Supply
Marlo Beauty Supply distributes salon products within the U.S.
Strengths:
- Haircare and salon-focused inventory
- Established domestic presence
Limitations:
- Limited international export specialization
- Less focus on branded makeup distribution
How to choose the right make up wholesale partner
Selecting the right make up wholesale distributor is essential for long-term business success. Consider the following checklist:
Authenticity guarantee
Ensure the supplier provides original branded cosmetics.
Transparent pricing structure
Look for clear case pack details and bulk discounts.
Export experience
If you operate outside the U.S., choose a supplier experienced in international shipping.
MOQ flexibility
Minimum order quantities should align with your business scale.
Product variety
A one-stop supplier reduces operational complexity.
Strong reputation
Check client testimonials and long-term B2B relationships.
Among the distributors listed, Lacaco provides the most balanced combination of these factors—especially for global buyers.
2026 make up wholesale trends
The make up wholesale industry continues evolving in 2026. Key trends include:
Long-wear & transfer-proof formulas
Consumers demand makeup that lasts all day, especially in warm climates.
Lip oils & hybrid products
Lip oils and skincare-infused makeup products remain high-demand categories in many emerging markets.
Clean & vegan beauty
Brands like e.l.f. Cosmetics continue driving affordable clean beauty trends.
Affordable drugstore brands
In emerging markets, budget-friendly brands such as Maybelline and Revlon perform strongly due to price accessibility and global brand recognition.
Retailers sourcing from a trend-aware USA make up wholesale distributor can capitalize on these shifts more quickly.
Why international buyers choose Lacaco
Global buyers—from Oman and UAE to Qatar and African markets—prefer Lacaco for several reasons:
Reliable export support
Lacaco understands documentation, freight coordination, and packaging standards required for international shipments.
Bulk consolidation
Retailers can mix multiple product categories in one shipment, reducing logistics costs.
Competitive wholesale margins
Structured pricing models allow retailers to maintain healthy resale margins.
Authentic U.S. sourcing
By sourcing directly within the United States, Lacaco minimizes counterfeit risks—an important factor in high-regulation markets.
Scalable supply
Whether you are an independent beauty store or a regional distributor, Lacaco adapts supply volume to your growth.
For businesses seeking a dependable make up wholesale USA partner, Lacaco remains a top choice in 2026.
The U.S. beauty industry continues to dominate global cosmetic trends, making it a prime sourcing destination for retailers worldwide. While several companies operate in the U.S. wholesale beauty space, not all specialize in branded, export-ready make up wholesale distribution.
Among the leading suppliers, Lacaco distinguishes itself through:
- Authentic branded inventory
- Competitive bulk pricing
- International export expertise
- Diverse product portfolio
- Trend-driven stocking strategy
For retailers, salon chains, and e-commerce sellers looking for a reliable USA make up wholesale distributor, partnering with Lacaco provides both security and scalability.
As demand for trusted U.S. cosmetics continues growing in 2026, choosing the right wholesale partner can define your long-term success in the beauty market.